Acronym/Number JOU 110
Title INTRODUCTION TO MASS MEDIA
Credit breakout 3 3 0 0 0
(credit lecture lab practicum work
experience)
PREREQUISITE(S):
COURSE DESCRIPTION:
A non-technical introduction to mass communication in a
global market place. Emphasizes print and
electronic media, advertising and public relations, ethics and new technology.
COURSE COMPETENCIES:
During this course, the student will be expected to:
1. Survey the history of the mass media--books,
newspapers, magazines, film, popular music (recording), radio, television, and
the Web.
2. Analyze the contemporary status of the mass
media-- books, newspapers, magazines, film, popular music (recording), radio,
television, the Web and new communication technologies.
2.1 Examine the role
of each medium in contemporary society.
2.2 Investigate the
fundamental processes of gathering information for and disseminating
information through each medium.
3. Appraise the various contemporary and
enduring issues that evolve out of the interactions of individuals and the mass
media.
3.1 Survey the ethics
of mass communication.
3.2 Evaluate the
impact of international communication.
3.3 Explain the
effect of mass communication on modern culture.
3.4 Assess the role
of mass communication in the functioning of democratic institutions.
4. Discuss factors influencing accuracy.
5. Analyze resources and methods needed to
critically evaluate the mass media.
5.1 Examine mass
communication research.
5.2 Investigate mass
communication theory.
6. Demonstrate mass communication research.
7. Explain how markets and the media interact to
determine media content.
8. Examine the tremendous and largely
unrecognized role that mediated communication plays in constructing social
reality.
8.1 Investigate how
media personnel influence media content.
8.2 Scrutinize
consumer concerns about media content and quality.
8.3 Survey how
markets and media interact to determine media content.
9. List ways consumers can take a role in
influencing the content and methods of mass communication.
10. Discover a sense of
responsibility as a citizen of our popular culture.
11. Explore possible mass
communication alternatives and futures.