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 Looking
for a growth-oriented career...something fast paced, ever
changing and challenging, with opportunities for advancement
and pay to match? Today a career in Marketing offers all this
and more. You could be working for some of the fastest growing
companies and brightest leaders in business today. By using
your skills and creativity you will become part of the future
in American business.
Course
work is designed with the help of successful marketers who
know what it takes to succeed. Classroom instruction is based
on lectures, labs, speakers, internships, and study tours.
Major areas of study include marketing, sales, advertising,
promotion, and understanding buyer behavior in small business,
retail and business to business marketing environments. The
Marketing Program also offers many opportunities to develop
and demonstrate leadership skills.
Many
graduates of the Marketing Program have gone on to become
marketing managers, regional marketing supervisors, professional
sales and customer service representatives. Some have gone
on to own their own businesses and others have found careers
as managers, merchandisers and buyers in the retail community.
Graduates from the Marketing Program are responsible for creating
and/or executing marketing strategies, hiring, training, and
supervising employees. They are also responsible for buying
and selling product offerings, and planning promotions and
advertising campaigns.
 Careers
in marketing are listed as one of the fastest growing areas
for the 21st century. Research indicates that about one-third
of the labor force is now employed in marketing. Marketing
careers offer flexibility, mobility, and pay to match your
ability.
The
Marketing Program emphasizes career development along with
transfer options for students planning on attending a four-year
college. Contact a DMACC Marketing instructor, counselor or
advisor for transfer planning assistance.
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